1) Who we are

Zeus Athletics (“we”, “us”)
Address: Tiendestraat 12 2220 Heist-op-den-berg
Email: info@zeusathletics.be
Phone: +32469158603
VAT: BE0536430685

Zeus Athletics is the data controller for the personal data described in this Privacy Policy.

2) What data we collect

Depending on how you interact with us, we may collect:

Contact & identity data

• Name, email address, phone number

Intake / coaching data (only what you provide)

• Fitness goals, training experience, preferences

• Injury-related information (only if you choose to share it)

Payment/admin data

• Billing details and payment confirmations (processed by payment providers, if used)

Technical & usage data

• IP address, device/browser info

• Website activity and interactions (pages visited, clicks, referral source)

Advertising & analytics data

• Interaction with ads and attribution data (e.g., via Meta Pixel)

• Website analytics via Google Analytics

• User experience analytics via Microsoft Clarity (may include session recordings/heatmaps)

3) Why we use your data (purposes)

We process personal data to:

• Respond to inquiries and handle requests

• Provide coaching/services and manage onboarding (including via Trainerize if applicable)

• Manage client administration and bookkeeping obligations

• Improve our website and user experience (analytics and Clarity insights)

• Measure and optimize marketing campaigns and conversions (e.g., Meta Pixel)

• Send service-related communications (program updates, onboarding instructions)

• Send marketing emails (only if you opt in, where required)

4) Legal bases for processing

We rely on one or more of the following legal bases:

• Consent (e.g., marketing emails, certain cookies/tracking where required)

• Contract performance (to deliver coaching/services you request)

• Legitimate interests (e.g., improving our services, basic measurement and security)

• Legal obligation (e.g., accounting/fiscal retention)

5) Sharing your data

We do not sell your data.

We may share data with trusted service providers (processors) only when needed, such as:

• Typeform (intake forms)

• Meta Platforms (Facebook/Instagram) (advertising measurement via Pixel)

• Google Analytics (website analytics)

• Microsoft Clarity (session recordings/heatmaps)

• Email provider (e.g., [Gmail/Google Workspace/Mailchimp/etc.])

• Payment provider (e.g., [Stripe/PayPal/etc.]) if applicable

• Hosting/website providers (as needed)

These providers only process data under our instructions and for the purposes described.

6) International transfers

Some providers (e.g., Meta, Google, Microsoft, Typeform) may process data outside the European Economic Area. Where applicable, transfers are protected using appropriate safeguards (such as Standard Contractual Clauses) provided by those vendors.

7) Data retention

We keep personal data only as long as necessary:

• Inquiry data: up to [12 months] after last contact

• Client/coaching records: up to [X years] after the end of the relationship (for administration)

• Invoices/accounting: as required by applicable law

• Analytics/marketing data: according to the relevant cookie/retention settings and until consent is withdrawn where applicable

8) Your rights (GDPR)

You have the right to:

• Access your data

• Correct inaccurate data

• Request deletion (where applicable)

• Restrict processing

• Object to processing (especially for marketing)

• Data portability

• Withdraw consent at any time (where consent is the basis)

To exercise your rights, contact: info@zeusathletics.be.

You may also lodge a complaint with your local Data Protection Authority (Belgium: Gegevensbeschermingsautoriteit / Autorité de protection des données).

9) Cookies, Pixel & tracking technologies

We use cookies and similar technologies to:

• Ensure the website functions properly

• Understand website performance and traffic (Google Analytics)

• Measure and optimize advertising performance (Meta Pixel)

• Improve user experience via session recordings/heatmaps (Microsoft Clarity)

Where required, we request your consent via a cookie banner before placing non-essential cookies.

See our Cookie Policy: [LINK TO COOKIE POLICY].

10) Security

We implement reasonable technical and organizational safeguards to protect personal data from unauthorized access, loss, or misuse.

11) Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.

Cookie Policy (Zeus Athletics)

Last updated: [DATE]

1) What are cookies?

Cookies are small text files stored on your device when you visit a website. We also use similar technologies (pixels/tags).

2) Which cookies we use

a) Strictly necessary cookies
Required for basic site functionality (security, page navigation). These cannot be switched off.

b) Analytics cookies (Google Analytics)
Used to understand how visitors use our site (pages visited, time spent, traffic sources).
We use this to improve website performance and content.

c) Advertising cookies (Meta Pixel)
Used to measure ad performance, build audiences for retargeting, and optimize conversions.

d) User experience analytics (Microsoft Clarity)
Used to understand user behavior via heatmaps and session recordings to improve usability.
Clarity may record interactions such as scrolling and clicks and may capture page content you interact with.

3) Managing your preferences

You can manage cookies through:

• Our cookie banner/settings: [LINK OR “via cookie banner”]

• Your browser settings (block/delete cookies)

If you disable cookies, some site features may not function properly.

4) Contact

For any questions about cookies or privacy, contact: info@zeusathletics.be